Bon Marché Liquor, Zimbabwe
Scope of works: Brand Design, Interior Design, Technical Documentation
Tasked with the refresh of Bon Marché’s liquor store, our mission was to infuse it with a distinct personality while maintaining its association with the Bon Marché brand.
The logo retained its recognizable bottle mark while undergoing a modernization process. This involved adopting a more bold, rounded, and friendly font. Additionally, a fresh green colour palette was introduced, with bottle green taking center stage as the primary brand colour.
We wanted this brand to showcase people coming together and celebrating good times. Close crops of smiles and laughter show people making the most of every moment while always keeping the idea of happiness front and centre.
This concept was reinforced through the playful integration of iconography, forming a delightful pattern. The tone of voice exudes cheerfulness and cheekiness, evoking a smile from our customers.
